Who we are

Il suddetto progetto imprenditoriale è stato realizzato grazie al sostegno della unione europea, regione Calabria, repubblica italiana por Calabria FESR-FSE 2014-2020. ASSE III AZIONE 3.3.4

ERREMAR S.r.l.s. was established IN 2017 with tax code and registration number at the Catanzaro Register of Companies. The company, distinguished by the primary ateco code 77.21.02, operates in the Tourist Destination of the Costa Degli Dei, offering the service of rental and leasing of pleasure boats with and without driver. The company was born, together with the business activity, out of a great passion for pleasure boating, fishing and water sports in general. This decision was also motivated by a profound knowledge of the economic fabric of the tourist destination of reference and the prerogative to distinguish itself from its current competitors by offering potential future customers an all-round professional service. Basically, in addition to their passion for the sea and boating, the partners decided to invest their energies in the pleasure boat rental and leasing sector for a motivation that is also attributable to the good growth opportunities in the nautical sector in Calabria, given the scarce presence of competing operators and the ever-increasing market demand from tourists and boating enthusiasts in general. Despite the constraints related to the seasonality characteristic of the sector and of tourist flows to the reference territory, the company is structured over time with planned actions aimed at penetrating the market, in order to extend operations even in the winter months when tourist attendance is reduced due to unfavourable weather conditions and a lack of collateral initiatives capable of increasing the region's potential attractiveness. Currently, the market trend is constantly growing, so the company is competitively positioned in the pleasure boat rental and leasing sector, to offer its target market complete and exclusive packages, capable of covering the most diversified needs of both expert and non-expert customers, and tourists who simply wish to spend their holidays in the midst of nature.

The Chartering and Leasing formula that the company adopts makes it possible to offer services dedicated to students, divers and, in general, to all fishing enthusiasts who wish to broaden their knowledge and experience of the sea during the low season. The aim is to enable tourists and users in general to be able to hire the boat best suited to their needs; to get to know the sea in a new and fascinating way; to experience small adventures in the nautical world. The implementation of the most suitable organisational structure for the type of business cannot disregard a careful systemic analysis of the company. In order to guarantee efficiency and effectiveness to the actions undertaken by the management and to transform guidelines into concrete actions, it is essential to make each element work in synergy, i.e. know-how, technologies and means must have the objective of pursuing a common result, obviously respecting the basic rules and methodologies. Erremar Srls is therefore managed according to the best managerial canons, inspired by the achievement of pre-set objectives, customer satisfaction, punctuality in the service rendered and the development of quality and efficiency standards, guaranteeing future customers constant updating, offering 'customised' solutions to their needs. Reference market and competition The company Erremar Srls, operates in the territory of the Tourist Destination of the Costa Degli Dei, within which it will offer not only boat rental and leasing but also nautical services in general, including assistance, crew search and berth finding. In fact, the company is able to satisfy customers with ad hoc solutions designed in relation to the requests received. Thanks to its deep-rooted presence in the area and its thorough knowledge of the market dynamics and its target customers, it will guarantee a state-of-the-art nautical charter service, thus providing all-round support that will allow anyone to approach the world of sailing with confidence and savour the irreplaceable thrill of sailing. From an operational point of view, the service is provided after the Charter and Lease contract has been signed in writing and, subsequently, the boat will be entrusted to the customer, who will either drive it directly or use a trusted skipper. Naturally, the boats will be delivered in perfect working order, complete with all safety equipment, equipped with the necessary documents for navigation, and covered by third-party liability insurance. In order to differentiate itself from its competitors, the company intends to rent, among other things, the Orange I, an ultra-modern vessel launched in 2020, which offers the possibility of making the territory and the seabed better known by implementing, in addition to the rental, a series of initiatives to enhance the entire stretch of coastline. This business idea will be developed along 4 lines: 1) Hire and Lease aimed at visiting the coast, beaches and coves accessible only by sea; 2) Hire aimed at visiting the seabed, with the possibility of accompanying photographers during the numerous photography competitions that are organised; 3) Hire aimed at fishing, both by boat and underwater fishing along the entire coastal strip; 4) Hire and diving centre during the periods of greatest influx of tourists. The chartering formula that the company adopts also allows it to offer services in the low season for another type of clientele, such as students, divers, as well as targeting all fishing enthusiasts who would like to broaden their knowledge and experience of the sea. The aim, therefore, is to allow tourists and users in general to be able to hire the boat best suited to their needs, to get to know the sea in a new and fascinating way, and to experience little adventures in the nautical world. The data on tourist flows processed by the Calabrian Tourist Information System (SIT) demonstrate the enormous potential that the sector has to contribute to regional economic development. At present, Erremar S.r.l.s is competitively positioned in this market, addressing a target clientele of national and foreign tourists and people who love the sea and boating as a lifestyle. The offer will therefore be aimed at a market made up of families, groups of friends who come to southern Italy for their holidays, sailing enthusiasts of different geographical origins, and aspiring or inexperienced sailors who want to learn more about the sport. However, the target group that the proposer wishes to incisively target is tourists from abroad (Germany, France, Austria, Belgium, the USA), who stay between April and November. Thus, unlike the local market, which is present with a demand for mostly short (weekend) rentals, the foreign market requires classic rentals (1/2 weeks), which in this perspective would contribute significantly to the seasonal adjustment of the offer. As far as suppliers are concerned, these are selected with great care, preferring brands that are attractive to the target audience. Within the competitive landscape of Calabrian nautical tourism, the company profile will operate in a developing market, with few competitors and significant growth margins. The strategy will focus on identifying an offer of services with a high quality standard, which tends to enhance the natural beauty of a geographic area with a vocation for tourism and to extend accommodation solutions that are alternative and competitive to hotels, in order to acquire customers, especially foreigners. A commercial strategy oriented towards the differentiation and diversification of the offer is adopted, with the aim of occupying a good slice of the market, thanks to selected vessels that guarantee comfortable and safe navigation.

The company ERREMAR S.r.l.s. operates in the Tourist Destination of the Costa Degli Dei and more precisely in the city of Vibo Valentia where it intends to offer not only boat hire but also nautical services in general, including assistance, crew search and berth finding. Erremar operates in Vibo Valentia, in the territory of the Costa degli Dei tourist destination, which stretches along the southern Tyrrhenian coastline from the municipality of Pizzo to the municipality of Nicotera, including the much sought-after Capo Vaticano resort. The area offers tourists a varied landscape, from the white beaches of Nicotera Marina (PHOTO) to the rocky beaches of Joppolo, from the crystal-clear seabed and inlets of Capo Vaticano to the massive sandstone cliffs on which Tropea stands (PHOTO). The seaside vocation of this area is outstanding, characterised by the presence of numerous accommodation facilities and beaches of singular beauty, making it a seaside destination much frequented by Italian and foreign tourists, who are also attracted by a night life made up of discos and fashionable clubs. At the same time, however, a short distance from the coast, it is possible to visit beautiful localities where nature, art and culture are the absolute protagonists and offer tourists an alternative and/or a supplement to a seaside holiday. Within the Costa degli Dei, the role of attraction is undoubtedly played by seaside resorts such as Tropea and Capo Vaticano (PHOTO), on which much of the accommodation offer is concentrated, becoming a flywheel for the entire economy of the area. Moreover, the entire coastline has a high offer of accommodation facilities that fully meets national and international demand, but it is worth noting how, and this is the case of Drapia, even resorts that are not purely seaside resorts have, over time, been able to exploit the peculiarities of this area. In addition, the presence and proximity of localities where the main customs and traditions are concentrated, such as Vibo Valentia and Lamezia Terme, strengthens and completes the offer available to tourists who decide to spend their holidays on the Costa degli Dei (PHOTO). Among the main attractions of the tourist destination is the town of Tropea, the undisputed pearl of Calabrian tourism. Positioned on a circular cliff, it is characterised by narrow streets and picturesque views of the sea. Already present in pre-Hellenic times and developed in Roman times, the town was an important maritime centre during the Angevin and Aragonese eras, engaging in trade with all the Mediterranean countries. It is connected by two sandy tongues to two rocks, the 'little islands' of San Leonardo and Santa Maria, and on the latter stands one of Calabria's tourist icons, the Church of Santa Maria dell'Isola (PHOTO). In the historic centre stands the Cathedral in the Siculo-Norman Romanesque tradition, built in the 12th century on a former Byzantine cemetery (PHOTO). Its splendid white sandy beaches, bathed by a crystal-clear turquoise sea, and its sloping, transparent seabed have made it a much sought-after international destination. Capo Vaticano is also one of the most evocative corners of Calabria and falls within the territory of the municipality of Ricadi, an important holiday resort, where there are many tourist villages, hotels and campsites. The promontory - 'Taurianum Promontorium' - is located at the headland, interrupting the coastline with a series of high cliffs and stacks. The provincial capital, on the other hand, boasts numerous treasures to be discovered, such as the National Archaeological Museum located within the majestic Swabian Norman Castle (PHOTO), the historical centre with its Baroque cathedral, the large complex of the former Dominican convent - the Valentianum, and the ancient ruins of 'Hipponion' dating back to the 6th and 5th centuries BC.

Another attraction with a strong vocation for tourism is Pizzo, a town of medieval origins that stands on the slope of a tufa cliff overlooking the sea opposite the Gulf of Sant'Eufemia. A picturesque and perched seaside village, it is full of narrow streets and suggestive views of the sea while maintaining the characteristics of the past. In addition to the natural beauty that characterises the entire coastline of this area, worth visiting are the Aragonese Castle where (PHOTO), during the Napoleonic era, Joachim Murat was imprisoned, and the small church of Piedigrotta, entirely dug into the tuff on the beach below the town. The Costa degli Dei territory expresses a tourist offer mainly characterised by a seaside component, and this vocation has been developing over the years and has strengthened its current and potential competitive positioning within the Region, especially in those segments of the tourist demand that can be traced back to the enjoyment of 'sea-sun-relax' contexts. Indeed, although the beautiful beaches remain the main attraction of this area, over time it has been able to add value by offering tourists something that had not yet been developed in the Region, namely 'movida' and nightclubs. This is what has happened in Tropea, making it a place of attraction for a young public that in addition to the sea is constantly looking for fun and fashionable locations. In spite of this, however, in addition to the sea and entertainment, this destination can further enhance its tourist offer, integrating and complementing it, thanks to the wealth of its places of art, culture and good food. The surrounding areas represent a continuum with the architectural and scenic beauty present along the coastline. This aspect facilitates the integration between the seaside resorts and those of the inland areas, translating into tourist flows characterised by short itineraries that lead from the coast to the inland areas to discover places of art, rich in culture and food and wine traditions. Indeed, the close proximity separating the coast from the hinterland offers the possibility of creating short itineraries to reach places located outside the borders of the areas of greatest tourist attraction. These are itineraries aimed at the discovery of naturalistic beauties (the Serre (PHOTO) and Lake Angitola), architectural and landscape beauties (the Charterhouse (PHOTO) of Serra San Bruno), or even historical-cultural itineraries (town of Mileto) or directed at the rediscovery of the peasant traditions present in small municipalities (Zungri, Rombiolo, etc.). The presence of the Strada del Poro, one of Calabria's Roads of Flavours, strengthens and integrates the synergies between the hinterland and the coast, making the territory perceived as unitary and integrated, while at the same time enhancing the tourist phenomenon by making the destination unique. Therefore, thanks to the destination's tourist attractiveness, the company has decided to embark on a path of growth with a view to enhancing the potential and characteristics of its business. In this way, it intends to overcome an exclusively sectorial vision in favour of a vision that considers in greater depth the relational dynamics of value co-creation, also considering all the components of the offer system within which it operates.

is our flagship boat, the interior is made of precious woods and gives this model a warm and cosy atmosphere, the well-distributed spaces make it extremely liveable. Ideal for small cruises and endless days at sea. The equipment is rich, but even more varied is the possibility of customisation, such as the provision to facilitate access for differently abled people by modifying the layout of the cockpit compared to the traditional one. The interiors are made entirely of marine plywood and solid mahogany for all the partition walls and furniture. There are sleeping berths in two separate areas, with lockers and closets on the side and under the berth shelves. Separate bathroom with access door, base for electric vacuum marine WC, cabinet with stainless steel washbasin and dispenser, compartments with doors for toilet necessities. Forward of the bathroom is a galley unit with two-burner cooker, sink, dispenser, and compartments for dishes and utensils. The ceiling and walls are clad with skai-covered marine plywood panels. The dunnage is made of maple-threaded mahogany and the cabin companionway with solid wood steps. All accessories, hinges, door and door locks, handles and other fittings are of the shipboard type. APP IPAD-TRAVEL is permanently installed on the boat that uses data on cultural points of interest with GSM connection system and software with routes that can find points of interest for visiting churches, museums, booking guided tours, restaurants, hotels, etc.

In order to guarantee the highest possible quality levels, Erremar has acquired environmental management systems for products and processes certified to ISO 14001

The APP presents user-friendly, elegant and implicit user interfaces, with which to interact to consult, through photos, videos and text, two levels of content: the tourist accommodation facility (description of the facility, the offer and the services proposed); the territorial context (tourist-cultural, food and wine, environmental, archaeological itineraries, etc.). The APP is designed to be easily updated by the customer, through a simple and intuitive back end, so as to guarantee the replacement of images and texts over time. Some contents of the APP are directly accessible and usable on the web, through a dedicated showcase. Within the 'showcase' site, the possibility of booking and selling products and services is implemented, without intermediaries, facilitating the customer's choice and making it easier to integrate with other tourist offers on site (events to attend, entrance to museums or parks, etc.). The web showcase is also integrated within the Italia Gustus portal, a digital platform oriented at promoting the best regional selections in the horeca sector, linking restaurants, hotels, wine bars, wellness centres with the territory's attractions (natural parks, historical-artistic and architectural heritage, museums, archaeological areas, etc.) and quality tourist services. Alongside the wide selection of itineraries, cultural and environmental assets, the events category also finds ample space. In a logic of deseasonalised tourism promotion, the events complete the offer that is proposed to the tourist, who thus has the possibility of choosing the destination for a number of factors, having at his disposal a complete offer. Through Italia Gustus, the user will be able to select itineraries, organised by thematic lines and territorial scope, choosing quality offers, solutions and territorial services within the identified itinerary. The presence on the Italia Gustus portal, specialised in connecting "made in Italy" quality offers and services with regional cultural itineraries, represents an added value for the competitiveness of the operators involved.

In order to also attract a category of "demanding" tourists, it will be made explicit next to each service offered whether or not it can be used by "special" customers (Handicapped persons, coeliacs, etc.). The proposed technological solutions (APP and web showcase) are designed as open systems, capable of dialoguing and interconnecting with other technologies and other catalogue services and products of a territorial nature. Connections are envisaged with the websites of other attractions in the area, so as to make navigation more intuitive and smooth for the tourist who at that moment is 'choosing' where to spend his holiday. This feature is also extremely important because it allows individual operators to interconnect their own products/services with those of other operators active in the local and regional territory, creating over time a thematic platform capable of conveying the richness and variety of Calabria's accommodation, cultural, taste and experiential proposals. From an operational point of view, a special service has been realised through the App created ad hoc, which allows the proposer's customers to purchase not only its services, but also those of the network's members. In fact, in a special dedicated section, one can access the innovative function, through which the customer/tourist can be informed about cultural events held throughout the year in the tourist destination, book and pay electronically for a ticket to the National Archaeological Museum located inside the majestic Norman-Swabian Castle, book hotels, restaurants, excursions and food and wine trips, to rediscover the territory and its scenic, architectural and cultural beauty

The aim is to strengthen and qualify tourist services (including reception, receptivity and material and immaterial accessibility) and encourage the creation of new sustainable products capable of enhancing the cultural and natural heritage. In addition, during low season periods the proposing company offers further services that have become established in recent years, such as the so-called "boats & breakfast", i.e. the possibility of hosting tourists on board the boat when it is moored in the marina, providing the services of reception, overnight stay and breakfast on board. The chartering formula that the company will adopt will also allow it to offer services in the low season for another type of clientele, such as students, scuba divers, and in general all fishing enthusiasts who wish to broaden their knowledge and experience of the sea. A further service that will be offered is the so-called "dinner on board", i.e. the possibility of cooking and dining on board the vessel during coastal navigation, when and as permitted, with the use of typical agri-food products, in the broader perspective of contributing to the deseasonalisation of the tourist offer. Lastly, the company adopts an entrepreneurial model based on a logic of sustainable development in terms of low environmental impact, reduction in the consumption of resources, and environmental management systems for the processes of providing its tourism services that are certified (in this specific case, the company will adopt the ISO 14001 system). With a view to improving environmental performance and reducing energy consumption, in particular on our boats there will be a solar thermal panel that will power the production of hot water and produce enough energy to run the on-board instruments. Moreover, the activity is absolutely eco-sustainable and has a low environmental impact; in fact, the boats are equipped with special containers for the separate collection of waste and oils, and specific dispensers for soaps for non-polluting washing. Also worthy of note is the decision to adopt an entrepreneurial model that is also marked by a logic of respect for the implementation of the principle of equal opportunities and non-discrimination. In fact, in order to improve customer reception services, the company has provided a nursery service with a changing table and bottle warmer. On the other hand, with regard to facilitating access to services for people with special needs, the installation of an "XXL" series passenger boarding gangway with double side stanchions and width for wheelchair boarding is planned.